Campaign planning and strategy

- Work with campaign strategists to determine goals, target segments, campaign flow, offers, creative requirements and metrics requirements

- Advise on best practices with regard to marketing automation capabilities, testing, projected results

- Demonstrate a passion for testing new approaches and trends in the changing world of email/web delivery, reviewing results and performance, and adjusting for future campaigns

- Work with Marketing Operations to assist with translating business requirements into technical requirements

- Build communication strategies and campaigns to support data quality efforts and opt-in strategies, maximizing reach and gathering of relevant customer/prospect data

Campaign Development and Execution

- Manage the team of Eloqua users - Set up all campaign elements within Eloqua system, including email creative, list selection, landing pages and web forms - Building email/landing page and web form templates in the system - Manage the creative development process working with staff copy-writers - Set up of program flow for single-wave, multi-wave, and nurturing campaigns - Testing of lead flow, creative, and deliverability - Understanding of segmentation and list building - Basic knowledge of fundamental practices regarding SPAM and data privacy

Skills - MUST HAVE Marketing Automation experience (Eloqua, Marketo, Aprimo) - High Tech Experience - Knowledge of IT audience, including best practices for targeting, and expected results with this audience - Strong process orientation and detail oriented with sound analytic skills - Hands-on experience working in Eloqua - Project management skills and prior experience managing campaign execution from planning through to implementation, measurement and analysis - Management experience a plus - Basic HTML skills with excellent computer/Internet skills with proficiency in Microsoft Office tools including Word, PowerPoint, Excel and tools

Mike Toohey - 203-315-1197

mtoohey@contractstaffingrecruiters.com